Tag Archives: Journalism

Off the Record: Setting Universal Standards

What does it mean to go “off the record” with a reporter? I’ve just updated a report — Can We Talk Off the Record? Increasing Understanding Between Reporters and Media Relations Experts — that answers that question. No standardized definitions exist. Ask one reporter what off the record means and you’ll get one response. Ask […]

C-suite Blueprint Radio Programming Notes

Are you eager to learn from the experts about vital communications issues like how to prepare for satellite media interviews, what it takes to pitch big-time interview programs, and why bottom up communications outshines top down? And what should you heed if you’re a reporter considering a shift from journalism to communications? I examine issues […]

The AP Style Guide for Media Relations

Here’s an excerpt from my new book, Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies, available wherever books are sold. There is this theory that reporters and their news sources are adversaries, sometimes even viewed as mortal enemies. I admit to falling into this trap at times. It is, of course, utter nonsense. Remove […]

Fighting Fake News

Worth a read is a column from Nieman Lab titled, “A cognitive scientist explains why humans are so susceptible to fake news and misinformation.” Researcher Julian Matthews poses three questions to help separate fake news from the real deal: What type of content is this? Where is it published? Who benefits? The Two Fronts in […]

The Minute by Minute News Cycle

Once upon a time, newspapers published once a day and everyone gathered around the TV to get the day’s news from Walter Cronkite. Communications and government relations executives could advise the C-suite how the day’s news was going to play with some degree of certainty. Such was the daily news cycle. Along came CNN in […]

Touting Ethics While Co-opting Journalism

Wednesday of last week I attended the fourth Communicators Summit held by the National Press Club. It’s the annual marquee event for the club’s Communicator members (and yes, communications and public affairs pros make up a sizeable portion of the club’s membership). Two stimulating panels—the first a “Content Bootcamp” followed by “Trust, Truth, and Telling […]

There Are (Not) Two Sides to Every Story

Let us examine the old saw, “There are two sides to every story.” Every reporter worth his pen and notepad knows this to be untrue. Many issues have more than two sides. Consider the many viewpoints of those involved with a factory that sends wastewater into the local river. The company’s executives believe that its […]