Tag Archives: simulated interviews
Media Training Gripes
I’ve been specializing in communications strategy for more than 25 years, so like to think I have a pretty fair idea of what works when it comes to media training. I also have a pretty fair idea of what doesn’t. Unfortunately, I’ve seen this demonstrated in some instances. These are more than pet peeves. They […]
A Potpourri of Problems
I’ve gotten lots of questions over the years, some basic, some complex. Here is a sampling of the curiosities that run through the minds of participants in workshops and communications strategy sessions, and of the internal experts who advise them. My boss asked me to take part in a media training session. What do I […]
Five Facts About Media Training
In the last C-suite Blueprint post I answered “Five Questions About Congressional Testimony.” Let’s continue that theme, this time examining five essentials about media training. To add to the fun, these are all in True/False format, so guess along as you read. An intense media training workshop is a one-time affair that gives you all […]
Setting Media Training Expectations
Some spokespeople have never taken part in a media training workshop, particularly those that are new to serving as the public face of your business. Experienced executives may have undergone several workshops of varying quality with a few consultants. Each expert’s approach differs, so I like to lay out the expectations to my clients beforehand. […]
Media Training in Stages: The Value of Simulated Exercises
A few weeks ago I wrote about the concept of “Media Training in Stages”—an approach that supports the view that an effective professional development program involves more than a one-off workshop. In a previous entry, we discussed the importance of messaging in any media training workshop. Today we’ll examine another key element: The value of […]
C-suite Blueprint 
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