Tag Archives: reputation
Research Wrinkles
Be careful. Be very careful about whose views you trust. An example: A post recently popped into my LinkedIn feed making specious claims about the amount of our message we convey via our visual, auditory, and verbal signals. The contention at hand has long since been called out as a misinterpretation of groundbreaking research by […]
You Deserve Respect
The classic comic Rodney Dangerfield constantly complained, “I don’t get no respect.” Communications and government relations experts can relate. When a financial issue arises in your company, the accountants and auditors get the call. In the health care realm, the physicians and scientists hold sway when a new therapy goes to market. At the first […]
Spokespeople: The Good and the Ugly
Who do you hold in high regard as a spokesperson? Who’s a real dud? These are questions I hear on occasion. You probably don’t have to look all that far. It doesn’t need to be a famous name. It doesn’t need to be corporate CEO, think tank luminary, or politician (the latter of which, for […]
Communications Strategy Q&A
Does the public know all it should about your company? More to the point, how do they perceive your reputation? The communications landscape is changing every day. Do you have the capacity to broadcast your desired message cogently and consistently? Consider your answers to these five questions to determine whether you are communicating at peak […]
How to Model a Magnetic Message
If you are looking for a fast route to sabotaging your reputation, I can think of no more direct path than neglecting your messaging efforts. So begins the second edition of “Eleven Elements to Model a Magnetic Message: How to Shape Your Story for the Press, Policymakers, and the Public,” the updated position paper I’m […]
Seizing a Seat at the Decision-making Table with Stephanie Craig
When strategy is the topic, or a crisis arises, who gets called into the corner office for their advice? The lawyers? Issue experts? Financial executives? Sure. Sadly, there is one component often missing — senior communications officers. Stephanie Craig considers that a potentially fatal flaw. Stephanie is a crisis and reputation strategist. She has served […]
Remote Media Interviews Are Here to Stay
I tend to be a scout. Not a Boy Scout (I’m not that brave, clean, reverent, etc.). Not a baseball scout (while I love the game, there are plenty of nuances of which I’m ignorant). Rather, I like to scout around for issues affecting communications and government relations executives that haven’t received the attention they […]
C-suite Blueprint 
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