Tag Archives: consultant
Media Training Gripes
I’ve been specializing in communications strategy for more than 25 years, so like to think I have a pretty fair idea of what works when it comes to media training. I also have a pretty fair idea of what doesn’t. Unfortunately, I’ve seen this demonstrated in some instances. These are more than pet peeves. They […]
Here’s to Your Professional Development
Those of you who know me realize that I am stickler for sustained professional development (some may call it an obsession or fixation; take your pick). The fact remains one lone communications training session might improve messaging and skills around the edges. But it is no substitute for an ongoing program. To wit: A single […]
Common Ground: Media Training Rules for Reporters and Their Sources
Last week’s column, in an excerpt from my new position paper, “Common Ground: How Media Training Benefits the Press,” discussed why media training benefits both reporters and the companies they cover (you can download the full paper here). This piece presents another passage centering on: The importance of making a difference for both parties Steps […]
Common Ground: Is Media Training Good for the Fourth Estate?
Ten essential questions that go to the heart of how media training benefits not only spokespeople, but also the denizens of today’s newsrooms. That is the essence of my new position paper, “Common Ground: How Media Training Benefits the Press.” It poses a series of questions with responses by yours truly. You can download the […]
Finding Common Ground
Some reporters exhibit a sour look when the subject of media training arises. They may believe a media training program is little more than a consultant trying to stuff spokespeople’s brains with canned responses. Others may think such a program gives their sources too much of an advantage during the parry and thrust of an […]
How Not to Deal with a Crisis
Who do you need on your side when crisis strikes (note the use of when, not if)? And who should be kept far away from the action? This edition of Summertime Rewind examines those questions. The C-suite Blueprint blog has 10 years of what I hope you will agree is rich content, so I’m revisiting […]
Setting Media Training Expectations
Some spokespeople have never taken part in a media training workshop, particularly those that are new to serving as the public face of your business. Experienced executives may have undergone several workshops of varying quality with a few consultants. Each expert’s approach differs, so I like to lay out the expectations to my clients beforehand. […]
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