Tag Archives: clients
Media Training Gripes
I’ve been specializing in communications strategy for more than 25 years, so like to think I have a pretty fair idea of what works when it comes to media training. I also have a pretty fair idea of what doesn’t. Unfortunately, I’ve seen this demonstrated in some instances. These are more than pet peeves. They […]
Common Ground: Is Media Training Good for the Fourth Estate?
Ten essential questions that go to the heart of how media training benefits not only spokespeople, but also the denizens of today’s newsrooms. That is the essence of my new position paper, “Common Ground: How Media Training Benefits the Press.” It poses a series of questions with responses by yours truly. You can download the […]
The Truth About PR Agencies and Media Training
Every now and then public relations agencies get caught in a bind. An existing client calls in need of media training services. Sure, the agency lists it among its capabilities on its web site. But they don’t have anyone on staff who holds such specialized expertise. What is an agency to do to service this […]
Hey, Look How Great I Am
I’ve always argued against communications training consultants who blow their own horn by announcing new clients and telling the world who they work for. Since opening my consultancy in 1997, I’ve never released a client list. Has it hurt my business development efforts? Probably. But that is not priority number one. At the risk of […]
C-suite Blueprint 
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