Category Congressional testimony

What You Can Learn from Mark Zuckerberg

Testifying on Capitol Hill is not easy. Testifying as a first-time witness is especially daunting. Testifying with the whole world watching is a real stomach-turner. That’s where Facebook CEO Mark Zuckerberg found himself this week as he testified for two consecutive days—on Tuesday before a joint meeting of the Senate Commerce and Judiciary Committees, and […]

Mark Zuckerberg Prepares to Walk the Plank

You may be a billionaire. You may have one of the most recognizable names on the planet. You may have a stable of advisors. Congress will not be impressed. Facebook CEO Mark Zuckerberg faces an immense set of challenges when he ventures to Capitol Hill. He is due to testify today before a joint session […]

The All-powerful, All-knowing C-suite Executive (?)

The perception exists that, by the time executives ascend to the C-suite they are omniscient and all powerful. Financial expertise? You bet. Savvy at dealing with people? Check. Working knowledge of legal clashes facing the business? Right. Insightful when it comes to the inevitable cyberattack? Yup. Herding a board of directors? Sure. Expert at communicating […]

Ten Reasons to Call the Communications Strategy Doctor

You feel sick. You need to decide: When do you call the doctor for help? When a health crisis strikes, we all play it on the safe side and make that call. You face the same type of decision when your organization encounters a communications crisis. If you wait until events reach a fever pitch, […]

How James Comey Can Help You

The hubbub surrounding last week’s testimony of former FBI Director James Comey before the Senate Intelligence Committee rivaled that of John Dean, Anita Hill, and Oliver North in the pantheon of Congressional hearings. I don’t intend to pose an exhaustive review here. Rather, let’s use the spotlight his hearing focused on the Hill to examine […]

More than Talking Pretty

One of the hardest things to get across about communications training is how it feeds into the end game. A good program means more than learning how to talk to reporters, deliver presentations, or offer persuasive Congressional testimony. While all those things are important, every one of those communications efforts feeds into (or at least […]

Making GR and PR Play Nice Together

Does the public know all it should about your organization? More to the point, how do they perceive your reputation? In order to face your public with a solid reputation, your entire team needs to pull together in the same direction. As noble and straightforward as that sounds, it is a challenge for many companies. […]