Messaging: Greatest Hits

Your favorite bands and artists issue greatest hits collections every so often. Put out a few new albums, then harvest the best. So, I figured, why not take the same approach here on the C-suite Blueprint blog? Here is a greatest hits compilation of previous posts related to messaging — how to do it, who needs to play a role, and how you and your company can work toward a truly magnetic message. Put the needle down on the turntable and let the hits flow.

Record player turntable

1.      Message + Discipline = Reputation: Does the public know all it should about your company? More to the point, how do they perceive your reputation? Here are just some of the questions — accompanied by…

2.      Flavor and Fortify Your Message: I’ve long been an adherent that any message worth disseminating demands four strong legs — four main pillars that form the foundation of your argument. Yet there is so much more…

3.      Five Misunderstood Things About Messaging: The messaging surrounding your company’s critical issues poses interesting challenges. In my experience, there are two extremes. One end of the scale…

4.      Is Your Message Missing Its Call to Action? A recent paper in the Stanford Social Innovation Review titled “Stop Raising Awareness Already” supports a principle I’ve long been driving home to my clients: Most messaging lacks…

5.      The 11 Essential Elements to Magnetic Messaging: Consider your business and public policy goals. No matter how lofty or practical they may be, the central question becomes, how do you achieve…

6.      Q&A Time: How to Build Your Magnetic Message: Shaping and delivering a magnetic message is one of the linchpins of your communications strategy. Some businesses struggle with…

7.      How to Craft a Magnetic Message: There are many methods capable of shaping a strong message. As with most things, there is no single…

8.      More than Talking Pretty: One of the hardest things to get across about communications training is how it feeds into the end game. A good program means more than learning how…

9.      Routine Questions Can Derail Your Message: Effective media spokespeople realize that it’s not the questions that can get them into trouble, Rather, it’s their answers. How can you avoid…

10.  Eleven Elements to Mold a Magnetic Message: Are You Guilty of Sloppy Messaging? Sloppy messaging is often responsible for snafus when dealing with the press, speaking in public, and petitioning elected officials. What’s the solution?…

How has your business overcome your messaging challenges? Or are you still struggling? How has airtight messaging helped you achieve your business and public policy goals? What has it done to solidify your reputation? Share your experiences in the “Leave a Reply” box below.


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