One of the ways I’ve encouraged clients and colleagues to stay connected is via Twitter. No more.
I’ve been taking the first part of 2021 to reexamine the methods I use to communicate. While that assessment is not yet complete (I’m still noodling around with what this blog will look like in the future, and how to energize other audio and video programming, for instance), I do know that Twitter is no longer for me.
While I’m not abandoning the service totally, I am severely deemphasizing it. Why?
- Twitter exchanges have become toxic in too many instances. I no longer view it as a healthy ideas forum.
- The brevity does not match up with my preference for a longer, more nuanced writing style.
- My time is better spent elsewhere. I want to renew my dedication to writing and researching, among other disciplines.
I acknowledge that Twitter is making some moves around the edges. One example: Banning the mean, mendacious tweets of a certain ex-president. Still, there is too much poison there for my taste.
Others consider Twitter a worthy vehicle, and that’s fine. To each their own. If they find it useful to communicate with others and can stand the sometimes toxic and superfluous noise, more power to them.
Parenthetically, you may wonder why, when speaking of noxious online environments, I’m not also foreswearing Facebook. It’s because I have never, with the exception of one brief fling a few years ago, been on Facebook. In addition to its shady corporate culture and hostility toward user privacy, it’s too much of a time sink for me. I choose to direct my attention and energies elsewhere.
You may think this diatribe means that I’m deserting Twitter forever. Not quite. I will keep my account open primarily for three purposes:
- The occasional tweet about events as well as media, blog, and podcast interviews in which I participate.
- Tweets announcing content on the C-suite Blueprint blog (that process is for the most part automated, so doesn’t demand an added time commitment).
- Tweets in which others tag me.
Will others view the largely inactive account as just another faded attempt by someone who couldn’t maintain sufficient content to keep things interesting? Perhaps, though using the service since 2009 seems like a decent trial run. To alleviate any concerns along those lines, I’ll pin a tweet to the account indicating that it is no longer active with the exceptions noted above.
This is not to say Twitter is evil or useless. I’m sure some individuals and companies find it advantageous. It’s just not for me.
I do encourage you to stay tuned here on the C-suite Blueprint blog. In fact, it’s easy to keep pace when you click the “Follow” button in the righthand column.
See you soon. Just don’t look for me on Twitter.