Magnetic messaging and strong communications skills are vital for executives who deal with the media, deliver presentations, and advocate before policymakers. You already know that if you are a regular visitor here.
What stymies even the most experienced communicators is the challenge of nudging their C-suite and other spokespeople toward improvement. Sometimes it takes an outside perspective.
That’s why smart businesses work with a communications strategy consultant capable of leading them to success. The path to finding the right match can be strewn with potholes.
To help communications and government relations pros find a smooth ride, today I’ve published an update to “A Buyer’s Guide to Communications Strategy Consultants.”
Even with our current work from home environment, a strong due diligence effort is essential when seeking the right advisor. As the document states, “This buyer’s guide is designed to help you sort through your options. It also outlines some of the questions you should consider and some of the answers you need to hear as you launch your search.”
It is crucial that companies have the right questions lined up — the questions capable of guiding them to a rational, profitable decision. Among the suggested questions contained in “A Buyer’s Guide to Communications Strategy Consultants:”
- Do you prefer extended engagements that lock in our spokespeople’s learning or one-off, one-size-fits-all seminars?
- What is the name of the individual who will lead my program?
- How much independent research do you typically conduct before beginning a client’s program?
- What published books or guides do you offer participants?
As the guide notes in its conclusion, the right communications strategy consultant provides “the guidance your company needs if you hope to achieve a higher communications capability in the weeks, months, and years ahead.”
That capability moves companies toward achievement of their business and public policy goals. That really should be the measuring stick.
Another valuable aspect of the guide: It helps weed out generalists who claim expertise specific to messaging, strategy, and training when they in truth have little depth of expertise with those concerns.
The new edition of “A Buyer’s Guide to Communications Strategy Consultants” is available on the Research page of the Barks Communications website. I hope you’ll stop by and get yours today.
Once you take a look, I’d appreciate your insights into these issues:
- Based on your experiences, what advice do you have for others seeking a communications strategy consultant?
- What other questions would you suggest adding to the appendix?
Thanks in advance for your input.