Advocacy: Greatest Hits

Today we’ll take a look at some perhaps forgotten C-suite Blueprint gems dealing with advocacy. I’ve curated some of the best for your benefit in this top 10 greatest hits list.

Do you have one entry that particularly resonates with you? Share your thoughts with the community in the “Leave a Reply” box below.

Winning at the Witness Table

I’m slated to lead the discussion about Congressional testimony at the National Press Club on Thursday of this week, so this seems like a good time to review some advice on how to prepare your executives when they venture to Capitol Hill.

What You Can Learn from Mark Zuckerberg

Testifying on Capitol Hill is not easy. Testifying as a first-time witness is especially daunting. Testifying with the whole world watching is a real stomach-turner. That’s what I told the CBS Evening News when they ran a lid-lifting piece on Facebook CEO Mark Zuckerberg’s Congressional testimony.


How James Comey Can Help You

Let’s use the spotlight the former FBI director’s hearing focused on the Hill to examine how you, as a business or association executive, can sharpen your testimony chops.

Five Minutes with Your Member of Congress

One of the best ways of advancing your public policy agenda is to make your company’s voice heard on Capitol Hill. What better way to do that than to conduct a Washington fly-in?

Making GR and PR Play Nice Together

In order to face your public with a solid reputation, your entire team needs to pull together in the same direction. As noble and straightforward as that sounds, it is a challenge for many companies.

Congress Wants You

This entry is based on one of the 20 case studies in my position paper, “Beyond the Bottom Line: 20 Ways to Reduce Reputational Risk.”

Avoid Reinventing the Wheel on Capitol Hill

One of a series of excerpts from my research report Thrill on the Hill: How to Turn Congressional Testimony into Public Policy Success. Some organizations—far too many in my experience—make themselves victims of lost opportunity when it comes to testifying on Capitol Hill.

Following Up with Your Member of Congress

Once your round of Congressional testimony is complete, what follow up steps with members of Congress and their staffs are most valuable?

Prepare to Get What You Want from Congress

This is how a company should prepare its CEO to testify before Congress. A recent testimony training workshop offers a model for how to make the most of that appearance. The ingredients for success?

Maintaining the Momentum After a Washington Fly-in

Once a round of Capitol Hill visits is complete, your grassroots advocates return to their sometimes humdrum workaday world. Before that happens, coordinate your follow up actions and next steps.


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