The Big Reveal: A+ Strategies for C-Suite Communications

I hadn’t planned to devote much ink here to the writing process of my forthcoming book, A+ Strategies for C-Suite Communications: Turning Today’s Leaders into Tomorrow’s Influencers. Oh, I’d give a quick update every now and then, but nothing detailed. I’ve learned, however, in conversations over recent months that many people are genuinely interested in what it takes to write, publish, and market a book (then again, maybe it’s just the crowd I run with).

So here goes. I’ll note off the top that those who want even more depth might want to follow me on Goodreads. I’m posting occasional updates there that offer a window into my writing and publishing adventures. I hope you’ll consider joining me on the journey.

What’s a Beta Reader?

Where do things stand now? I’m receiving comments back from all of my beta readers. What’s a beta reader? It is a selfless, smart individual who agrees to read the manuscript and provide feedback.

Some authors issue an open call for beta readers (this seems to be more the case with those who write fiction). I went another route and hand-picked my team. No one turned down the invitation, which speaks highly of those who are participating. In fact, everyone said they were flattered to be invited. That really gave me a jolt of confidence and an eternal sense of gratitude for their contributions. They will all be acknowledged and thanked profusely in the book; it’s the least I can do.

Name that Book

I admit that my skills at writing headlines are not all that great. Prose regularly flows from fingertips to keyboard, but when it comes to screaming that headline, I’m sometimes stumped (great, now you’re going to go back and review all the headlines here on the C-suite Blueprint; I should have kept my mouth shut).

Titling a book may be the most important headline of them all—which means I needed some help. You can judge a book by its title (and its cover, too), and the choice is too important to be left to chance. So I decided to crowdsource things. I asked around for some ideas, came up with some of my own, and ran a poll.

The decision on the main title, A+ Strategies for C-Suite Communications, is thanks to Brian Sansoni, Vice President, Communications & Outreach, American Cleaning Institute. Brian submitted the entry for the main title, A+ Strategies for C-Suite Communications. His brilliant idea earns him a complimentary copy of the book upon publication. Plus, he also collects a copy of the new second edition of my first book, The Truth About Public Speaking: The Three Keys to Great Presentations, to be published concurrently.

Now you can join my Communications Community and get monthly roundups to help you sharpen your C-suite’s communications edge. I’ll even share with you my research report Maximize Your Next Media Training: Best Practice Standards, so join the Communications Community today.

With so much energy devoted to A+ Strategies for C-Suite Communications, I haven’t made a big deal about the second edition of The Truth About Public Speaking. It’s probably worth a few words here.


It’s basically an update of the original, containing revised examples, more discussion of digital media and how it affects speaking in public, and an entirely rewritten chapter on nonverbal communication.

Both works will be available in print and ebook formats, and will be published concurrently later this year. I’m still toying with an audio version, so stay tuned on that.

Today’s Status Report

Where do things stand now? The next two weeks will be dedicated to folding in comments from the beta readers into a final draft of the manuscript. Then it’s off to the copy editor.

At the same time, I’m finalizing the search for a cover designer and interior designers. Yes, just like houses, books need interior designers. It may not register when you pick up a book and begin to read, but how the words appear on the page—in print or electronically—does make a huge difference. I’m in the final stages of the search for these individuals, so if you have any suggestions, please let me know.

Also on the agenda are the marketing and publishing aspects. Regarding marketing, I want to hit the market with a bang—reader reviews on Amazon and Goodreads, talks to professional and civic groups, excerpts in relevant publications, placement in libraries, and much more. Here, too, suggestions are more than welcome. Just leave your recommendations in the “Leave a Reply” box below.

The Mental Model

It’s funny. When I first started to write A+ Strategies for C-Suite Communications, I had a pretty clear sense of direction. Still, it’s interesting to look back over the months to see how the baby has grown.

For instance, I totally ditched some full chapters (and am planning to use them as the foundation for future books), added some marketing techniques while dropping others, and met some truly inspirational people who have helped keep me going.

One thing is certain: There are many more surprising twists and turns to come. Stick around and enjoy the ride with me, won’t you?


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